Several of the religious festivals during the winter holiday season are celebrated with the exchange of gifts, and the winter holiday season thus also incorporates the "holiday shopping season". This comprises a peak season for the retail sector at the start of the holiday season (the "Christmas shopping season") and a period of sales at the end of the season is "Sales of January".STOP
Although once dedicated most prominent to distance sales, this January comprise two winters wich is nearest sales comprise the greeting card. Young-Bean Song, director of analytics at the Atlas Institute in Seattle, extended if it is a myth about holiday shopping season starts with Thanksgiving and ends with Christmas. January is a key part of the holiday season." stating that for the U.S. e-commerce sector January sales volumes matched December sales volumes in the 2004/2005 winter holiday season.
Many people find this time particularly stressful. As a remedy, and as a return to what they perceive as the root of Christmas, some practice alternative giving.
USA and Canada
In the United States, the Christmas/holiday shopping season, during which a quarter of all personal spending takes place, is traditionally considered to commence on the day after American Thanksgiving, a Friday colloquially known as either Black Friday or Green Friday. This is widely reputed to be the busiest shopping day of the entire calendar year. However, in 2004 the VISA credit card organization reported that over the previous several years VISA credit card spending had in fact been 8 to 19 percent higher on the last Saturday before Christmas Day than on Black Friday. A survey conducted in 2005 by GfK NOP discovered that "Americans aren't as drawn to Black Friday as many retailers may think.", with only 17% of those polled saying that they will begin holiday shopping immediately after Thanksgiving, 13% saying that they plan to finish their shopping before November 24, and 10% waiting until the very last day before performing their holiday gift shopping.
Public, secular celebration in seasonal costume
According to a survey by the Canadian Toy Association, peak sales in the toy industry occur in the winter holiday season, but this peak has been occurring later and later in the season every year.
In 2005, the ceremonial kick-off to the Christmas/winter holiday season for online shopping, the first Monday after US Thanksgiving, was named Cyber Monday. However, although it was a peak, that was not the busiest on-line shopping day of that year. The busiest on-line shopping days were December 12 and December 13, almost two weeks later. Four of the largest 11 on-line shopping days in 2005 were December 11 to December 16, with an increase of 12% over 2004 figures. Analysts had predicted the peak on December 12, noting that Mondays are the most popular days for on-line shopping during the holiday shopping season, in contrast to the middle of the week during the rest of the year. They attribute this to people "shopping in stores and malls on the weekends, and [...] extending that shopping experience when they get into work on Monday" by "looking for deals, [...] comparison shopping and [...] finding items that were out of stock in the stores".
In 2006, the average US household is expected to spend about $1,700 on Christmas and holiday spendings. Retail strategists such as ICSC Research[18] observed in 2005 that 15% of holiday expenditures were in the form of gift certificates, and that that share of expenditures was rising. On the basis of that they recommended to retailers a strategy of managing their inventories for the entire holiday shopping season, with a leaner inventory at the beginning of the season and the addition of fresh winter merchandise for the January sales.
Michael P. Niemira, chief economist and director of research for the Shopping Center Council, states that he expects gift certificate usage to be between US$30billion and US$40billion in the 2006/2007 holiday shopping season. On the basis of the growing popularity of gift certificates, he states that "To get a true picture of holiday sales, one may consider measuring November, December and January sales combined as opposed to just November and December sales.", because with "a hefty amount of that spending not hitting the books until January, extending the length of the season makes sense".
According to the Deloitte 2007 Holiday Survey, for the fourth straight year, gift cards are expected to be the top gift purchase in 2007, with more than two-thirds (69 percent) of consumers surveyed planning to buy them, compared with 66 percent in 2006. In addition, holiday shoppers are planning to buy even more cards this year: an average of 5.5 cards, compared with the 4.6 cards they planned to buy last year. One in six consumers (16 percent) plan to buy 10 or more cards, compared with 11 percent last year. Consumers are also spending more in total on gift cards and more per card: $36.25 per card on average compared with $30.22 last year.Gift cards continue to grow in acceptance: Almost four in 10 consumers surveyed (39 percent) would rather get a gift card than merchandise, an increase from last year’s 35 percent. Also, resistance to giving gift cards continues to decline: 19 percent say they don’t like to give gift cards because they’re too impersonal (down from 22 percent last year). Consumers said that the cards are popular gifts for adults, teens and children alike, and almost half (46 percent) intend to buy them for immediate family; however, they are hesitant to buy them for spouses or significant others, with only 14 percent saying they plan to buy them for those recipients.
Some stores in Canada hold Boxing Week sales (before the end of the year) for income tax purposes.
Europe
In France, the January sales are restricted by legislation to no more than four weeks in Paris, and no more than six weeks for the rest of the country, usually beginning on the first Wednesday in January, and are one of only two periods of the year when retailers are permitted to hold sales.
In Italy, the January sales begin on the first weekend in January, and last for at least six weeks.
In Germany, the Winterschlussverkauf (winter close-out sale) was one of two official sales periods (the other being the Sommerschlussverkauf, the summer sales). It began on the last Monday in January and lasts for 12 days, selling left-over goods from the holiday shopping season. However, unofficially, goods were sold at reduced prices by many stores throughout the whole of January and by the time that the sales officially begin the only goods left on sale are low-quality ones, often specially manufactured for the sales. Since a legislative reform to the corresponding law in 2004, season close-out sales are now allowed over the whole year and no more restricted to season-related goods. However, voluntary sales still called "Winterschlussverkauf" take place further on in most stores at the same time every year.
In Sweden, the Mellandagsrea (between days sell off) begins on December 26 and lasts during the rest of the Christmas holiday. It is similar to Black Friday, buts lasts longer.
From wikipedia
